Tel Aviv · Full Stack Builder

Naor
Peled.

I build durable software. Currently at groundcover. Previously at Finaloop, Grain, and Empathy. AWS-certified Solutions Architect (Pro), AWS Dev Tools community builder, and open-source maintainer. Self-taught since 2013.

Illustration of Naor Peled

Experience

01 / Work

  1. groundcover Software Engineer

    Jun 2026 / Now
    • Building observability tooling for cloud-native systems.

  2. Empathy Software Engineer · Enterprise team

    Jan 2025 / Jun 2026
    • Shipped enterprise features across LifeVault (consumer) and Connect (partner dashboard), including LifeVault localization and Zendesk integration improvements on both.
    • Became the company-wide go-to engineer for AI.
    • Modeled the architecture and implemented LifeVault's AI conversation coach end-to-end on the Retell platform, letting users rehearse difficult conversations with loved ones.
    • Rebuilt the Connect analytics infrastructure in close partnership with the data team.
    • Drove DX and infrastructure improvements.

  3. Grain Software Engineer

    Jan 2024 / Jan 2025
    • Developed and maintained the company's UI design system using Radix and TailwindCSS.
    • Implemented on-going user facing features.
    • Performed several DevOps tasks such as managing and optimizing costs on AWS, improving CI/CD pipelines and more.

  4. Finaloop Full Stack Developer

    Feb 2021 / Jan 2024
    • Worked on the company's PoC core features using mainly Vue, NestJS and PostgreSQL.
    • Maintained the company's marketing site and landing pages.
    • Led the company's v1 bills and invoices system and its integrations with Bill.com, Stripe and QuickBooks.
    • Created the frontend analytics infrastructure using Segment, Mixpanel and several other technologies.
    • Led the CMS integration using HubSpot.
    • Assisted with the data scientists' initial infrastructure setup.

  5. Netcraft Academy Full Stack Instructor · freelance

    Oct 2020 / Feb 2021
    • Assisted students with their class tasks.
    • Taught industry standard technologies including HTML5, CSS, SASS, vanilla JavaScript, Node, React, MongoDB and Express.

  6. Cormi Full Stack Engineer · freelance (formerly Circles)

    Mar 2020 / Feb 2021
    • Built new features and refactored existing ones on the platform.
    • Stack: MEVN (MongoDB, Express, Vue.js, Node).

  7. Naor Peled Development Full Stack Developer

    2019 / Feb 2021
    • Developed web applications and game add-ons for private customers.
    • Game add-ons and programs were built in Java; some integrated third-party APIs.
    • Websites built with standard JavaScript frameworks like Vue and React.

Selected work

02 / Projects

Stack

03 / Stack
Languages
TypeScript JavaScript Python Go HTML CSS Java
Frameworks & Tools
React Vue Next.js NestJS TailwindCSS Radix Playwright Express.js Serverless IaC Kubernetes
Databases
PostgreSQL MySQL MongoDB DynamoDB Snowflake InfluxDB Redis
Certifications
AWS Solutions Architect (Professional) AWS Solutions Architect (Associate) GitOps at Scale GitOps Fundamentals

Get in touch

04 / Contact

Working on something interesting, or just want to say hello? I'd love to hear from you.